Sales Metrics 6 Months Into Building a Sales Team Machine

Back in January after finishing up an amazing 2012, we decided to add fuel to the fire at QGenda by investing heavily into creating a repeatable sales process. In 2012 with only a few sales team members, we performed around 250 product demonstrations with a 41% close ratio yielding us 104 new customers without having a true sales process in place.

Since January we have grown the sales team at QGenda from a 2 people to currently having 14 rock-stars filling the roles of VP of Sales, Director of Sales, Account Executives, and Business Development Reps. We are excited about QGenda’s move into a new larger office in Atlanta’s Buckhead Tech Corridor where we plan on doubling the size of our sales team over the next year.

Here are some staggering growth metrics after just 6 months of sales efforts:

  • 399 demos performed
  • 28% closing ratio with 110 new customers
  • 1800+ prospect touches (emails/cold-calls) per week
  • 2.2% of prospect touches schedule a product demo

It’s an exciting time to be part of the QGenda sales team, and as we go through the rest of the year gathering more metrics about our sales team machine we will continue to tweak & refine the repeatable sales process.

What other sales metrics are important for a SaaS company to track throughout the year?

Twitter: @Benoit_Greg

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